WILD is approaching the use of fur material from a different angle. Instead of using farmed animals only skins of animals that had to
be hunted in the Finnish wilderness for conversational reasons are utilized. In Finland, many thousand animals need to be shot every year to help maintain
a balanced eco-system, to protect other animal populations and to control the spreading of diseases. The fur used for the WILD Concept is bought directly
from registered Finnish hunters that hunt the animals within the allowed quotas by the government. The wild origin of the furs is assured by the
Wild Finnish Fur label. Together with the Wild Finnish Fur Association Marita has the developed this alternative fur concept in order to prevent
fur available from hunting to go to waste and so to cherish the life given. It can be guaranteed that the animals used for the WILD Concept have
not suffered to become a fashion item.